The Stewardship Exit: prepare, sell, and transition without destroying your legacy
206-450-0501 · devin@sdgcapital.us
Owner Education

Exit planning resources for stewardship-minded owners.

Short, practical articles on valuation, readiness, owner dependence, deal structure, lender reality, and protecting your legacy through the transition.

DAY 1

Every Business Exits. The Only Question Is How.

Every business exits. That is not philosophical. It is mathematical. One hundred percent of businesses transition by sale, succession, consolidation, or closure. The only variables are when it happens, how it happens,…

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DAY 6

If Your Business Needs You, It Is Worth Less.

There is a hard truth most successful owners resist. The more your business depends on you, the less a buyer will pay for it. You may be the reason the company succeeded. If you are the reason it survives, you are also…

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DAY 12

Relief or Panic?

If someone offered you a fair market price tomorrow, would you feel relief or panic? Relief suggests readiness. Panic suggests…

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DAY 18

The Valuation Mirage

The most expensive moment in an owner’s career is when their opinion of value meets the market’s opinion of risk. You see sacrifice, loyalty, and potential. Buyers see cash flow durability, margin consistency,…

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DAY 24

The Add-Back Fantasy

Let’s talk about adjusted EBITDA. Every owner has a list.…

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DAY 30

Why Four Out of Five Businesses Never Sell

Here is a statistic most brokerage firms will not advertise. Roughly eighty percent of listed businesses never close. They go to…

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DAY 36

One Customer Can Cut Your Multiple in Half

Customer concentration is one of the fastest ways to compress a multiple. Here is the rule most buyers use. If one customer represents more than 20 to 25 percent of revenue, risk increases…

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DAY 42

The Banker’s Formula

Most owners think valuation is about negotiation. It is not. It is about debt service…

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DAY 48

The Identity Problem No One Talks About

There is a silent force that suppresses more multiples than poor accounting ever will. Identity. At some point, many founders stop owning a…

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DAY 54

Burnout Is Not a Growth Strategy

Burnout is predictable. Creation.…

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DAY 60

The Wet Blanket Seller

There is a pattern I have seen more than once. An owner decides to sell. The deal…

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DAY 66

The Control Illusion

Most founders believe control protects value. In the early years, that is true. Control drives…

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DAY 72

The Most Expensive Year to Sell

Every business follows a curve. Launch.…

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DAY 78

Selling at the Top Feels Wrong

Here is the paradox. The best time to sell rarely feels logical. When margins are strong, leadership is stable, and cash flow is predictable, you…

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DAY 84

Who Are You Without the Company?

There is a question few owners say out loud. Who am I without this business? For years, perhaps decades, your identity has been reinforced…

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DAY 90

Visionary and Integrator

Most founders are visionaries. You generate ideas. You see…

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DAY 96

Stop Driving Using Last Month’s Numbers

Most owners rely heavily on one primary financial document. The profit and loss statement. There is one…

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DAY 102

Ninety Minutes That Can Add a Turn to Your Multiple

Many founders say they dislike meetings. What they dislike are unstructured meetings. High-multiple companies run disciplined leadership meetings every…

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DAY 108

If It Lives in Your Head, It Is Discounted

There is a phrase buyers use during diligence. Tribal knowledge. It means critical processes exist only in the owner’s…

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DAY 114

Red, Yellow, or Green?

Before any serious exit discussion, I run a simple internal audit. Red.…

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DAY 120

Fire Yourself, Strategically

If you want a premium multiple, here is the directive. Fire yourself from daily operations. Not…

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DAY 126

Price Is Not the Most Important Number

When an offer arrives, most owners focus on one number. Purchase price. Experienced sellers focus on something…

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DAY 132

The Second Bite of the Apple

Some founders sell one hundred percent and walk away. Others sell a majority stake and retain minority equity. The second group often builds more long-term…

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DAY 138

The Clean Break Principle

The transition period defines legacy. After closing, there is usually a defined window. Thirty…

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DAY 144

The Introduction Script

When ownership changes, uncertainty rises. Employees wonder about stability. Customers wonder about…

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DAY 150

The Void No One Warns You About

After the deal closes, something unexpected often happens. Silence. No urgent…

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DAY 156

Optionality Is the Real Goal

The strongest negotiating position is simple. You do not need to sell. When your business is operationally mature, financially clean, leadership-stable, and no longer dependent on you, something powerful…

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DAY 162

What Buyers Quietly Evaluate

Buyers rarely say this directly. During diligence, they are evaluating more than numbers. They are evaluating…

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DAY 168

Intentional Exits

There are two types of exits. Transactional.…

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DAY 174

One Final Thought

Over the past several months, I have shared perspectives on: Identity and control. Burnout and…

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